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Facebook Key Stats

October 2017

Impressions

1

+34%

Post Engagements

1

-14%

Average Reach Per Post

1

+8%

Impression Breakdown

  • Viral
  • Organic
  • Paid

Viral: 65% 1, 615, 349
Organic: 10% 262, 959
Paid: 25% 593,734

 

* Smaller text to explain date or use as footnotes.

Twitter Stats

October 2017

Impressions

1

Post Engagements

1

Average Reach Per Post

1

Traffic Acquistion

How the audience gets to gillettechildrens.org

Organic Search 42%
Other 15%
Direct 14%
Paid Search 13%
Social 8%
Referral 7%
Display 1%

  • Organic Search
  • Other
  • Direct
  • Social
  • Referral
  • Display

Instagram Stats

October 2017

Impressions

1

Post Engagements

1

Average Reach Per Post

1

Sessions: Desktop vs. Mobile

  • Desktop
  • Mobile & Tablet

Desktop 52%
Mobile 48%

Facebook

Back To School After TBI

Reactions 1,344
Comments 50
Engagements 12.5%
Facebook
Back To School
After TBI
Reactions 1,344
Comments 50
Engagements 12.5%

Sessions: Desktop vs. Mobile

While “brand management” and “marketing” are often treated as synonyms, there is an important distinction between the two terms.

External Website

 

Dynamic Duo Share Congenital Hydrocephalus Diagnosis

https://www.gillettechildrens.org/khm/dynamic-duo-share-hydrocephalus-diagnosis

  • Desktop
  • Mobile & Tablet

Sessions: Three Month Rolling

While “brand management” and “marketing” are often treated as synonyms, there is an important distinction between the two terms.

  • August
  • July
  • June
  • May
  • April

By Media Type

While “brand management” and “marketing” are often treated as synonyms, there is an important distinction between the two terms.

  • One
  • Two

Social

management of the market value and competitive strength of a brand as an (intangible) company asset. Marketing focuses on the activities associated with the promotion and distribution of products and services.

  • One
  • Two

Top Keywords and Pages

Top 10 Organic Search Terms*

1. Gillette Lifetime Clinic (154)
2. Gillette Lifetime (122)
3. Gillette Mankato (40)
4. Gillette Maple Grove (105)
5. Gillette Children’s Mankato (22)
6. Gillette Minnetonka (131)
7. Gillette Children’s Mankato (9)
8. Gillette Lifetime Clinic St. Paul (31)
9. Gillette Phalen (39)
10. Gillette Maple Grove Clinic (67)

Top 10 Pages With Highest Engagement Levels*

1. /careers – 5,148 (50%)
2. /contact-us – 3,538 (26%)
3. /locations/st-paul-campus – 2,309 (12%)
4. /khm/gillette-part-of-a-big-breakthrough-to-treat-spinal-muscular-atrophy-sma – 1,652 (199%)
5. /annual-report-2016– 1,625 (11%)
6. /conditions-care/cerebral-palsy/what-is-cerebral-palsy– 1,533 (41%)
7. /ways-to-give– 1,494 (32%)
8. /conditions-care/orthopedics – 1,024 (8%)
9. /conditions-care/tethered-spinal-cord-release – 969 (213%)
10./your-visit/mygillette-patient-portal – 917 (59%)

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Top Posts August 2017

Our Awesome Features

Futuristic Approach

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Futuristic Approach

Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Cras ultricies ligula sed magna dictum porta.

Futuristic Approach

Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Cras ultricies ligula sed magna dictum porta.

By Media Type

While “brand management” and “marketing” are often treated as synonyms, there is an important distinction between the two terms.

  • One
  • Two

Social

management of the market value and competitive strength of a brand as an (intangible) company asset. Marketing focuses on the activities associated with the promotion and distribution of products and services.

  • One
  • Two

Our Awesome Features

Futuristic Approach

Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Cras ultricies ligula sed magna dictum porta.

Futuristic Approach

Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Cras ultricies ligula sed magna dictum porta.

Futuristic Approach

Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Cras ultricies ligula sed magna dictum porta.

Top Posts August 2017

Back-to-School After TBI

Reactions 321
Comments 50
Engagements 12.5%

Back-to-School After TBI

Reactions 321
Comments 50
Engagements 12.5%

Back-to-School After TBI

Reactions 321
Comments 50
Engagements 12.5%

Back-to-School After TBI

Reactions 321
Comments 50
Engagements 12.5%

Back-to-School After TBI

Reactions 321
Comments 50
Engagements 12.5%

Back-to-School After TBI

Reactions 321
Comments 50
Engagements 12.5%

Kids Health Matters

August 2017

Impressions

1

Post Engagements

1

Average Reach Per Post

1

Sessions

1

Unique Visitors

1

Clicks

1

LinkedIn Key Stats

October 2017

Impressions

1

Post Engagements

1

Average Reach Per Post

1

Impressions

1

Post Engagements

1

Average Reach Per Post

1